Munich, Germany, 12 April 2010 - Linde Gases, a division of The Linde Group, today announced the continuation of the global roll-out of its HiQ® specialty gases and specialty equipment product ranges, with the introduction of the HiQ® brand into Australia and Canada. The announcement follows the recent launch of the brand in Thailand and the opening of the new specialty gases production and supply plant in South Africa which was built to support the launch of the HiQ® range into the African market.
The standardisation of all Linde’s specialty gases solutions, including gas mixtures and high purity gases, specialty equipment products and associated services under HiQ® aligns these offerings across the global market under a single internationally recognised brand. Uniting all specialty gases products under HiQ® will enable the company to provide all the benefits of synergies product standardisation delivers, including product innovation – plus a unique level of assurance to both local and global customers through the trademark’s guarantee of the highest quality and globally available consistency.
“The global standardisation and branding of all our specialty gases and specialty equipment ranges under the HiQ® umbrella is a significant step, as it signals to customers Linde’s commitment to provide the highest quality, consistency and compatibility across all our products,” said Stephen Harrison, Global Head of Specialty Gases and Specialty Equipment, Linde. “The standardisation and alignment of operations behind the HiQ® brand will mean that products are not only highly competitive and straightforward to order, but will allow customers – particularly those operating across international boundaries – to buy confidently knowing they have a guarantee of international consistency.”
As part of the international roll-out, Canada will be introducing ECOCYL® OSQ, a lightweight, refillable cylinder for portable calibration of highly sensitive environmental monitoring devices.
As part of their HiQ® launch effort, Australia will be introducing two HiQ® specialty gases equipment ranges, REDLINE® and BASELINE®, which will also come under the HiQ® brand and will provide Australian customers with a one-stop solution for all specialty gas system projects. Incorporating gas panels, points of use, cylinder regulators and other gas control components, REDLINE® is HiQ®’s premium specialty equipment range. Additionally, BASELINE® will provide customers with an entry level range of specialty gases cylinder regulators.
“We are very excited to re-brand our specialty gases range under the HiQ® umbrella,” said Jenia Mehdizadeh, Market Manager, Scientific, of Linde’s subsidiary, BOC Australia.” This is another step for BOC Australia in delivering on our commitment to supply the very best in precision engineered equipment to our customers.”
The HiQ® specialty gases product range from Linde supplies high purity gases, gas mixtures, precision engineered equipment and gas distribution systems, and services and support, to a wide range of industries employing specialty gases applications. It encompasses, but is not limited to, REDLINE® specialty gases equipment and BASELINE® specialty gases regulators, SPECTRA-SEAL® calibration gas mixtures, ECOCYL® portable specialty gases solutions and VERISEQ® pharmaceutical grade gases. HiQ® represents Linde’s commitment to the highest available quality, global consistency and compatibility across gases, equipment and services.
To learn more, go to http://hiq.linde-gas.com
About The Linde Group
The Linde Gases Division, part of the Linde Group, is a leader in the international industrial and healthcare gases markets, providing compressed, bulk, specialty and medical gases, as well as chemicals to virtually all fields of industry globally. The company adds value to its customers’ businesses through the provision of state-of-the-art application technology, process know-how, services and equipment.
The Linde Group is a world leading gases and engineering company with almost 48,000 employees working in more than 100 countries worldwide. In the 2009 financial year it achieved sales of EUR 11.2 billion. The strategy of The Linde Group is geared towards sustainable earnings-based growth and focuses on the expansion of its international business with forward-looking products and services. Linde acts responsibly towards its shareholders, business partners, employees, society and the environment – in every one of its business areas, regions and locations across the globe. Linde is committed to technologies and products that unite the goals of customer value and sustainable development.
For more information, see The Linde Group web site at http://www.linde.com
BOC Corporate Communications
Public Relations Manager